Share The Wins

We live in a crazy time. Apathy, confusion of focus, overwhelm, and an abiding sense of hollow abound.

It’s weird. We are being pulled a million different directions. And as Harry Nilsson says in his script The Point “A point in every direction is a point is no direction at all.”

Social networking sites give us points of “contact.” But, often the contacts are unsatisfying or a bit hollow. This is were sharing a win comes in.

Any time you can contact someone that participated in a project (on any level) and tell them about a “win” for the project you are giving a bit of focus and helping point the way to some value in their work.

“Hey, thanks for giving me that lead the other day it looks like I’ll  be sitting down with them for some serious conversation.” This shows you to be a winner. This shows the person you are contacting that you appreciate their help. This shows that person that what they do matters. And, encourages them. Everyone can benefit from a little encouragement.

So share those wins.

Host Blog As Folder Not Subdomain

When deciding on where and how to host your blog consider the following.

If you have the choice between:

  • myblog.someotherguysdomain.com
  • myblog.yourdomain.com
  • www.yourdomain.com/myblog

Use www.mydomain.com/myblog.

This will improve the ranking of yourdomain.com. Why put the work in to build the reputation of someotherguysdomain.com when that effort can go into building yourdomain.com? Continue reading

Back To Basics

In case you are wondering, I am not an expert in SEO. I am willing to share what I do know, and, I’m willing to learn. I think SEO can be a great and wonderful thing. However, I advise my clients to forget about it.

I advise my clients to concentrate on WSO (website optimization) and marketing. But isn’t SEO mostly website optimization and marketing? Yes. But, it is a slightly obfuscated version. So lets get back to basics and and address the issues in their fundamental state.

I’m convinced that by dividing the tasks into WSO and marketing it will help to concentrate and focus our efforts. Continue reading