At this point you should have created your keywords list, organized the list, and expanded it. Now it is time to start using this list. In this blog article we shall go over a few things to do, and a few things to not do.
When it comes to using your keywords on web pages, that’s a most excellent idea. Just be sure to use them correctly, use them enough, and don’t use them too much. Keyword stuffing is a bad thing. Stuff yourself with turkey on Thanksgiving if you insist. But, do not, stuff your pages with keywords — not even one day a year.
In this case, page name means the actual file name or URL that is used to access your page. If possible and reasonable, use keywords in the name. Use the dash (-) separator between the words so that search engines will recognize the separate words — rather than one humongous oddity. For example golf-art has no ambiguity. But if you remove the dash this word can be read in a few different ways — whatever gol means :)
Use keywords in your title. In fact, the few two or three words in the title should be keywords. The page title I am referring to here is the one found in the <head> of your page.
The page description is another prime spot for keywords. First and foremost make sure that your page description actually describes the page — just make sure to use keywords while doing that. The description is the meta tag found in the <head> of your page.
Incorporate keywords into the H1 header of your web page.
First Paragraph of Page
The first paragraph visible to search engines should be rich with keywords. The first paragraph that browsers see may not be the same first paragraph that the search engines see. This could easily happen if you have a div that floats to the right of your page. In which case, the first paragraph may end up on the right side of the screen.
First Visible Paragraph of Page
If the first visible paragraph happens to not be the same as the first paragraph that search engines find, then make sure that the first visible paragraph (when viewed by browsers) is rich with keywords as well.
Incorporate keywords into a few H2 headers on your web page. The H2 headers will typically define separate sub-sections of a page. This gives you an ideal opportunity to incorporate different keywords.
Internal Text Links
When linking from one page of your website to another page of your website use keywords as the anchor text.
External Text Links
When linking to your website from your blog, forum postings, friend’s websites, or anywhere other than your own internal website, also use keywords.
When adding images to a web page you should be properly using the image alt. Proper use of the image alt is a little more complex than we can describe in one paragraph here. The point for the moment, is that when entering text for the alt property of images keep your keywords in mind and use them as you are able.
Your website should have a tagline. That tagline should be keyword rich.
What about keywords meta tag?
You will notice that nothing has been said as yet about the <head> keywords meta tag. That is because search engines still tend to ignore it. They will not penalize you for using it — if you use it properly. They just tend to ignore it. How does one use the keywords meta-tag properly? Don’t include a work in the keyword meta tag for a page unless that word appears on the page. If the word does not appear on the page you could potentially be penalized.
You have just spent a good deal of time brainstorming, organizing, expanding, and cleaning your keywords list. Thus, let’s take it for given that the keywords on that list are important to you. If this is the case, then you should have at least one page on your website with a name created from each keyword and/or keyword phrase in your list. If for some reason you are making a one page website, then this would not be the case. However, unless for some reason you are intentionally restraining your website to a single page, then the more the merrier.
As you may know google plays their cards close to the chest — meaning they do not publish their search engine algorithms. Whatever you have heard about or will hear about search engine algorithms comes from observation, experimentation, conjecture, and perhaps the fantasy of various writers. Some of these writers have suggested that when it comes to pages more is better. The presumption is that the more pages you have on a website the more effort has gone into the website reflecting more intention and perhaps better content. Keep in mind that google is honestly trying to help people find pages with good quality content. Thus all of their algorithms are designed to detect and give higher ranking to pages with good quality content. So for the moment, more pages are a good thing.
So if you are going to be making more pages, make sure to make at least one page for each keyword and/or keyword phrase in your list. If you find it difficult or impossible to make a page for some of your keywords then perhaps they did not belong on your list in the first place.
Organization of Your Website
As you may recall, during the generation of the keyword list there was an organize process. The organization of keywords that was established during the process is very likely an excellent hint on how your website should be organized.
Some social media sites will only allow you to create pages related to your name or the name of your company. However, there are many social media sites that will allow for the creation of auxiliary pages. You should definitely see about nabbing pages created from your keywords. http://www.facebook.com/your-keywords-here would be sweet.
Google Adwords, etc.
When you embark on using google adwords to market your website you will be using your keywords. This might be pretty obvious since you used google adwords in the generation process. However, the “etc” part includes any promotions and marketing for your website. Brochures need to incorporate keywords from your list. Classified ads in the newspaper should draw from your keywords list. Everything you do in relation to marketing your website should be influenced by the keywords list.
If after reading the above suggested ways of utilizing your keywords list you get the feeling that perhaps you should have put more attention in the process, perhaps now is a good time to go back and redo that work.