Well, maybe “Forget About SEO” is a little inflammatory. Perhaps a more accurate way to phrase this would be: “refocus your attention on content and user experience.”
There are many websites and SEO gurus that have much to say about keyword density, header balance, and dozens of other SEO gimmicks and tricks. Are these really just gimmicks and tricks? Or, are they sound advice? That all depends upon you the reader. If you are looking for a magic wand that will transform your website with a flick of the wrist, then they are gimmicks and tricks. However, if you have laid a firm foundation of solid content and optimized user experience, then the gimmicks and tricks are transformed into sound advice. Continue reading